TAG Heuer has signed on Priyanka Chopra as its Brand Ambassador. Priyanka replaced former Miss Universe Sushmita Sen. TAG Heuer has always launched the most stylish and accomplished names in the world of glamour.

Priyanka will be the face of the ladies range of TAG Heuer and will be working build the brand across the country and in the future, Priyanka will be working with it’s product development and design.

Mr. Ravi Thakran, President & CEO, LVMH Watch & Jewellery, Asia Pacific & Group Director, LVMH, India, Speaking on the occasion said, “It is with great pleasure I announce Priyanka Chopra joining the TAG Heuer family. She is an exceptional star that is shining bright on the screens across the world. Youthful and modern, yet principled and focused, this star embodies everything TAG Heuer stands for. I am excited with the possibilities and innovations that we can achieve together. I welcome her and hope to work closely with her in the future.”

Priyanka is all excited about it “Precision and style are the hallmarks of the TAG Heuer brand. I have always tried to present both these attributes in my career and my personal life. Thus, to be picked the brand ambassador of TAG Heuer is a dream come true. I look forward to an exciting partnership with this most excellent of timekeeping companies and hope to do my best in promoting this world class brand,” said she.

Meanwhile, Shah Rukh Khan, who has been promoting the masculine side of the brand, will continue his role and Priyanka will work towards building the feminine proposition of the brand. Both will work in tandem to articulate the core values of the TAG Heuer brand by reaching out to the consumers.